I don't usually start off a post with the impact points right at the beginning. But I want to lay these out first -- because they're so vital to solid message writing -- and we'll get into the "whys" and the "hows" in a moment. I was going to write about something else today -- I have a couple of big-concept posts I've been meaning to write up and get around to -- but, heck, the last post I put up was a big-concept post so I figured let's have a quick breather from that and get something a little lighter up first.
Here's how to do it.
I hope you enjoy. Of all the things that clients especially men ask me to help them with, the most common query involves assistance with writing introductory emails. And while I never write emails for others, the request makes perfect sense.
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